Privacy Policy

1. Introduction

Inkwell ("we," "our," or "us") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and services ("Service").

By using our Service, you consent to the practices described in this Privacy Policy.

2. Data We Collect

We may collect the following personal information:

• Identification: First name, last name, email address, phone number
• Address Information: Street address, city, postal code, country
• Payment Information: Billing details necessary for processing orders (stored securely)
• Usage Data: IP address, browser type, operating system, pages visited, and other analytics data collected via Matomo

3. How We Use Your Data

We use your data for the following purposes:

• To Provide Our Service: Process orders, deliver products, manage your account, and respond to inquiries.
• Billing and Accounting: Create invoices, comply with tax obligations, and prevent fraud.
• Communication: Send important notifications about your account, order status, or Service updates.
• Analytics: Collect and analyze website usage through Matomo to improve our Service.

4. Legal Basis for Processing (GDPR)

If you are in the European Union, our legal basis for processing your personal data includes:

• Performance of a Contract: Necessary to process orders and provide services.
• Consent: When you opt-in for newsletters or marketing communications.
• Legitimate Interests: Improve our Service and prevent fraud, without overriding your rights.

5. Data Sharing

We do not sell your personal data. We may share data with:

• Service Providers: Payment processors, shipping providers, IT hosting services.
• Analytics Tools: Matomo (self-hosted, or configured to respect privacy and minimize cookies).
• Legal Requirements: When required by law, court order, or governmental authority.

6. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill the purposes for which it was collected
• Comply with legal and accounting obligations

Typically, order and billing information is kept for 10 years to meet tax and accounting laws.

7. Your Rights (EU Residents)

You have the following rights under the GDPR:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Deletion: Request erasure of your data (subject to legal obligations).
• Data Portability: Receive your data in a structured, machine-readable format.
• Objection/Restriction: Restrict or object to certain processing activities.

To exercise your rights, contact us at: contact@inkwell.sh.

8. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• SSL/TLS encryption for website communications
• Secure storage and restricted access to personal data
• Regular system monitoring and updates

9. Cookies and Tracking

We use Matomo for analytics. Depending on your configuration:

• Cookieless mode: No cookies are stored; consent is not required.
• Cookies enabled: Cookies are used to measure usage and improve the website. You can manage or refuse cookies through your browser settings.

Please see our Cookie Policy for more details.

10. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies separately.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date. Continued use of our Service constitutes acceptance of the updated Privacy Policy.

12. Contact Information

For any questions or concerns about this Privacy Policy or your personal data:

• Email: contact@inkwell.sh.